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Issue 23

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The Electric Prunes came together in the San Fernando Valley in 1965, but for some time it was reported that The Prunes were a Seattle band.

It was misreported for a long time that we were from Seattle because we went up there and played so much, that was part of it. When our records first broke that was one of the places that wanted us a lot because they were playing the records so we played up there a lot and I think that's how people got onto the Seattle thing. We actually formed in a garage in the San Fernando Valley and that's where someone heard us and turned us on to David Hassinger who was at that time working as an engineer with The Rolling Stones. He was looking for someone to produce and that's how we got hooked up with him. A garage band is what we were.

 

What was the musical environment like at the time while growing up in the Valley? Lots of garage music happening?

That was the mood of what was going on at the time. The Beatles had come over here and made such a big splash and I think that if you drove down any street in the San Fernando Valley you'd hear music coming out of at least one garage on the block. Every young kid was out trying to bang some music together and have some fun. The Beatles showed us we could do it. 

 

What was the music that first caught your ear and made you say, "Hey, I want to do this."

My earliest recollection of really being completely entranced with music was Les Paul and Mary Ford, Gene Vincent and Jerry Lee Lewis. I loved some of that tape-delayed echo effect. To me it sounded spatial, it sounded like some other place. It didn't sound like the music was being made on earth. It sounded like it was being made somewhere else. When I was a teenager I moved down to the Balboa Peninsula (Newport Beach, CA) and Dick Dale used to play at the Rendezvous Ballroom every weekend and I'd go down and see him every weekend and that completely solidified it for me. I liked surf music. I surfed and that's when I think I got really interested in music. Dick was very accessible at that time, he had a little shop on the peninsula where he sold Fender amplifiers I think it was. You could go in and talk to him and he'd show you how to play licks. Of course he played backwards from everybody else so you couldn't learn anything from it! You'd just sit in amazement! He was the first guy I ever saw cascade amplifiers together, he'd plug one into another into another into another. His sound was just amazing. He was an amazing player and still is.

 

Tell us a little about the coming together of The Electric Prunes and getting things started in the beginning stages of the band.

The core band initially was Mark Tulin, Ken Williams and I. We went through various other people that sort of came and went. When you don't have much going on or no place to play it's really kind of hard to get people to stick with you. Eventually Quint (Michael Weakley) came along. We were never really a club band. We played in a few places and because we were all underage we played in places where we had to sneak in and play and then sneak out before the alcoholic beverage people came in! We decided very early on that what we wanted to do was try to make some records. I was interested in recording. A friend of mine's dad was a famous French horn player and he used to have a studio in his house and I'd get to go over there and clean out the studio and watch him record and I thought that was the best, that recording was where it was. I wasn't that interested in live music. So, we set out actually on a daily practice routine. We look back at it now and say, "How did we ever get everyone to do that?!". We practiced everyday. When the opportunity came we sort of had things together. I think that would be my advice to young bands that ask me, "What do you do?" Just practice all you can.

You look back at The Beatles and their time spent in Hamburg. They just played and played and played.

That's the ticket, particularly with a group. If you can get together and be together all the time, I mean that's what a group's about. It's not about individual ace players, it's about everybody getting together with the same mind and formulating something through that. You only do that by hanging out and playing a lot.

 

One of the most recognizable songs from the era is the Psych anthem, "I Had Too Much To Dream (Last Night). Anything in particular stand out about the recording of that song?

Well, probably one of the key elements that everyone asks about is the intro to "Too Much To Dream". There's a bit of a story behind it. When we initially started working with Dave Hassinger, because he was working at RCA as an engineer and of course couldn't bring us in there because it would have been a conflict of interest with his job, we started doing some little rehearsal sessions up at Leon Russell's house. He had this little studio in his house. The control room was in the kitchen and the studio was in the bedroom. There was a hallway between them so it wasn't a traditional thing where you could see the engineering staff. What we'd do at that time is record on four-track and when we got to the end of the tape they'd just flip the tape over and re-record it going the other way. We didn't think about saving anything, it was just a matter of us getting studio-wise with Dave, which ended up being a very good idea. During one of these sessions, as the tape ran out, Ken Williams was fooling around with his fuzz-tone making this weird sound on his guitar. They flipped the tape over and instead of pressing the record button they just left it on playback. Well, they're in the other room and can't see us and all of a sudden over the speakers where we are comes what you hear as the opening of "Too Much To Dream". An unbelievable guitar turned up to about eleven as Spinal Tap would say. It sounded like a plane was coming through the window or something, we couldn't figure out what it was because it was backwards. So, I went in there and asked them, "What the hell was that?" They didn't know that we had been listening because they didn't have the control room monitors up so they didn't hear it. So, we ended up going back and taking that piece and listening to it over and over again. I had them cut it off and put it on a little reel for use in some song. When we came to "Too Much To Dream", that proved to be the perfect opening. We needed something arresting to get your attention. That little four-track tape is what we used over at American studios for the opening of it.

 

So, all accidental and all backwards?!

All accidental, all backwards! It's a strange song. I've heard a lot of other bands say that about their own songs. The Stones say certain songs are hard to play live, "Too Much To Dream" is a very difficult song to play live. It was difficult to record because it's fragmented and broken into pieces. Until we got the whole thing together we didn't really know what it was supposed to sound like. The last element put on it was the backward guitar and that sort of pulled everything together and made it sound like a record. But even then, when we heard it, we had six songs as I recall that we presented Terry Melcher of Columbia Records and he turned it down, which I never stop needling him about by the way. A lot of record companies listened to it and said it's too strange, didn't know where it would fit or what it is and didn't know if people would listen to it. It's not like you go, "Oh, boy, that's a hit!" You never know until somebody responds to it.

 

 

Over thirty years later with the release of "Artifact" the band hasn't lost that garage sound. The guitar and the vocals still have that attitude and edge and I think that if someone described in 1966 what The Electric Prunes would sound like in 2002, "Artifact" sums it up nicely and it seems like a natural sort of progression. How would you describe the sound of "Artifact" and what an experience that was. 

Well, probably unlike a lot of other bands, we didn't join up with other groups after we broke up, which is kind of traditional for groups. The musical aesthetic is exactly the same. We're admitting that it's really the only way we can play. Every time we get together it sounds exactly the same. We didn't know what it was going to sound like thirty years later and it was an experience just to see what came out after all that time. The CD I would really say is a chronicle of what went on. It wasn't an attempt to actually sit down and change someone's perspective or show our perspective or anything. We all got together and just saw what came out. Made some songs some weeks and some songs other weeks. They say you can't go home again but I think you can go anywhere you want to go if you can imagine yourself there..

 

You experienced some incredible success initially but the band broke up after the second album, "Underground" although "Mass in F Minor" did follow in 1968.  How and why did the breakup happen? Was it a matter of artistic freedom or lack thereof under David Hassinger?

I guess it would sound noble to say we didn't get our artistic freedom. I think it's pretty common knowledge among anybody who knows us that we didn't get to record the things that were ours.
A lot of the material was given to us by the producer and we sort of had to do it. We ended up doing the "Mass" concept album and by that time we were all fed up with it. The economics weren't there to make us feel comfortable. By the time we'd finished doing the "Mass" album it felt like we weren't even doing music we recognized anymore. We have nothing against that album but it just wasn't us, it was someone else's composition. So, it sort of seemed like everything that had been fun at the beginning had been taken out of it. I guess if you're a popular star and you're being remunerated with money or something then you can forego all that other stuff and just take the money and grin. But the money wasn't even there; endless touring, it's the same old story, I've heard it from every band, "My manager fucked me, blah, blah, blah!" Basically, we all gave up in spirit. When you lose your focus and you lose the vanishing point on the horizon, you're dead, you don't have anywhere to go and that's how we saw it. Just not worth it.

 

How did the reunion show come about?

We played at a thing called Voxfest last June out here in Riverside. It was real close and it was someone I had promised for years on the Internet that if we ever played we'd play at his place. We didn't set out to play live, that wasn't the idea. We didn't formulate everything to play live. I guess it really started when Mark and I were asked by David Katznelson at Warner Brothers if we'd like to remix our old stuff into a compilation album. To be honest with you, it had been almost thirty years and I had never listened to one of the records. I didn't know if I was even interested in doing it. I didn't admit to anyone that I was in the band so it's funny how a lot of our friends now have said, "You were in a band?!" It took them all by surprise! But Mark and I got together and took a week or so and went back to the original four tracks and remixed the pertinent tunes, twenty-three of them, and made up a compilation called "Lost Dreams" (2001Birdman Records). After we got together doing those things we said, "Gee, remember how it used to be fun to write songs?" So I have a little studio up here at my ranch in Santa Barbara and we got together and started making some music he and I together and gradually everybody started filtering in. Before you know it we had most of the original members back. Mark and I had read something on the Internet about how we didn't play our stuff on our records and we were products of producers and songwriters, so we felt like let's just make a record just as therapy, so that's what it ended up being.

You do read a lot of stuff like that but if anything dispels that rumour it's the 1997 release of the live "Stockholm '67" (Heartbeat Records). What do you remember about that European tour and the recordings that made up that live CD?

The thing most people don't realize is back then, during that period of the sixties, in order for a band to go over and play in Europe you had to trade with a band that came from Europe over here. You weren't allowed to just go get on a plane and go over there and start playing. Our manager happened to manage Donovan over here in the States and so they brought Donovan over and we went over with Brian Epstein and the NEMMS company. It was a great tour. We had a great time doing it. Stockholm was the last night we played and as a matter of fact we were sort of fed up by then and very, very tired and it isn't the best show! It was the night we all decided to just jam because some of the songs we were playing people were left just looking at us. You didn't get much applause and people kind of wondered what the hell it was, so we thought let's just play some Blues stuff! And of course that thing comes back to haunt you thirty years later, that's the one they recorded! 

Did you know ahead of time that they would be recording it and were you surprised that it survived?

They came to me before and asked me. It's a beautiful place by the way, that Stockholm Opera House. I remember they came before and asked me if they could record it and I went up to the booth up in the balcony to see what they were using and it looked like they were using good equipment and I said, "I don't think so. It's just not a good night." So, I was very surprised all this time later. Simon Edwards got a hold of me from Heartbeat Records in England and said "I know about this cut of yours from 67 and I would love to make a good album out of it because its been bootleg but I think that I can do something good with it." So I said, "Sure go ahead!". I was really surprised when I heard it. I still couldn't listen to it. Now I can but I couldn't at first!

 

Are you very critical of yourself when listening to your work?

Well I guess you end up suffering with the preconceptions that you created about yourself. I think that you'd always like to think back that you were more in tune or that you made that high note or that they clapped more than they did! I guess that you would like to leave that screaming in your ears from Stockholm when you listen to the record they were a pretty mild audience. But I heard the same thing about a Hendrix concert there too so I didn't feel too bad. They were a good audience. It was a good night and that was a good tour. We played in Amsterdam and Scotland and France and a number of other places. We really got around. 

 

So, all in all, fond memories of touring in those days?

It was great. The greatest thing was that touring in America, like in the South, everyone had a hard-on for bands. They all made fun of you for your hair and this and that. We went over to Europe and because of The Beatles in England music was considered more of a business so you actually could travel around without anyone making a snide remark to you. You were actually able to conduct yourself like you were actually in something serious rather than some kind of a fad or overnight thing. We were impressed with that. 

 

Will you be doing live dates this year?

We are sort of picking and choosing things. We are going to try to play some places that we played back in the 60s' like the Crystal Ballroom up in Oregon and some other places that we played that we really had a good time at. We didn't really enter into this thing thinking that anyone would buy this record. We never sold a lot of records in the 60's so why would anyone buy them now. It was sort of like just setting the record straight. Now it has actually become, strangely to all of us, fun to play our old material. So we're mixing new and old material together and playing it and finding a real joy in replaying some of our old stuff. We've been asked to play a number of places. It looks like we're probably going to end up going to Europe this summer. We'll be playing Boston in October. We just limited where we're playing right now because it takes so much effort to launch something on the road. 

 

Are there plans for another album?

We have been taking some of the live things we've been doing and mixing them into some other things and we are going to continue recording. We are meeting up here on a pretty regular basis. When you're seventeen you have nothing else to do. When you're a little older all of a sudden you have a family and people are saying, "What are you doing this weekend? You're not going there again!" But we are getting together on a weekly basis now and enjoying recording and enjoying kicking it a bit. It is fun to turn it all up and let it go.

 

How did the music that makes up "Artifact" come together and what do you find works best for your creative process when bringing a song together. Does it evolve from jams, riffs, lyrics?

I think probably that record for myself exemplifies how you can sort of use everything to have things come together. Some things are jams, "Mujo 22" was my wife's birthday party, and all of a sudden it started coming out. Something like "Big Stick" was a little funny poem I was saying to myself one night. I just ran over to the studio and next thing you know we're doing it. Some things were, "On your mark, get set, go", where I had maybe one verse and you just go and see what happens. 

A couple of things were more predictable. The opening song, "Lost Dream", I've been trying for two years to get everyone to record. They all kept laughing at me about it. Nobody would record it! I kept saying, "Come on let's do this song!" and everybody would say, "No, not that song!" Each little song has it's own little story. With that particular record it is, as I said, a chronicle of what went on and us just getting together and meeting again after all this time. Music isn't really an individual effort anyway, it's about community. Sort of what's going on with everybody.

 

Very different but very good cover of Love's "7 & 7 Is" Was this a song you'd played and wanted to cover for some time or was it more along the lines of, "Hey, let's give this a shot"

I produced and engineered records after I left the band and there are a few songs that I always liked and that happened to be one of them. "The Dream I Had Last Night" I worked on the original version with Randy Newman and so that's why I did that. "Analog Life" was a friend of mine's song that he played me. "7 & 7 Is" was always a song I liked by Love but they had done it so well and so fast and so good that the only thing left was to do it some different way. Actually, Peter Lewis of Moby Grape was sitting playing the 12-string with us that day and that's how that song came out; boom, we just went into it and he started playing the 12-string and all of a sudden it blossomed into something different than what we do. A different take on it. That's what I like for covers to be. Not to be copies of something but certainly a different interpretation of another guy's poem. 

 

Do you and Peter Lewis go back many years? Do you get together regularly?

Yes. Peter and I actually went to the same high school. I knew him because Loretta Young is his mother so he was a famous kid around school. I went to the sort of school where a lot of famous kids went so you always knew who they are. Of course, he didn't know who I was. But we both played music in school and so we knew all the same people. He had a little band called The Cornels and all his friends and my friends were in the band with him. Here it turns around that after all these years Peter lives seven or eight miles away from me and we end up rekindling a friendship. So we hang out together all the time. He's a great musician and a good vocalist.

 

Moby Grape is still very highly regarded and respected among music aficionados of the era but not mentioned many times in the same breath as say The Grateful Dead or Jefferson Airplane but still a highly influential group to come out of that West Coast scene.

Absolutely. They were actually one of the first bands that were sort of kicking more of a Country kind of a thing into Rock music. Sort of a strange combination of things that ended up spawning a lot of other groups. There were a lot of those San Francisco groups that got a lot of stuff from Moby Grape. They had some very, very good players and everybody could do it.

 

What are some of your thoughts about the era. All these years later it has reached almost mythical heights and the popularity of its music and culture continues to grow. 

I know people look back and have sort of blown it up bigger than it was. It was a time when you could walk into a record company executive's office and play him something. People were out looking and interested in stuff. I think that youth culture had just started to really explode. There were some counter-culture ideas, and I don't mean that in a bad way, I just think maybe a different way of looking at things. So, you had some options. There were some optional things out there. Today, everything is known. It's thirty years later but things don't look any different to me than they did back then! Everybody's still warring, everybody's still confused, everybody's still scared. The world's the same! Except maybe you don't have some of the innocence that we had. It was a very innocent time. Everybody thought drugs wouldn't hurt you!

 

 And that music would change the world. Did it succeed?

I think it has. I think it continues to. I have a lot of faith in music. I think it's the one common language all over the world. I talk to people all over the world, they all get it

 

Any final thoughts?

I think if I had to say anything in closing it's just that you realize when you do this that music is really up to personal interpretation. You don't get to decide how the audience is going to perceive your music. Some people like it and some people don't and that's what you face when you put out a CD. Does the world need another Electric Prunes record? No! Do I ? Yes! I need this therapy!

 

Is therapy how you would describe making music?

It is. When we got back together and decided that we were going to release something, that was actually the thing that came up as a theme between all of us. It was like, you can do whatever you want to do. Because you're thirty years old, fifty years old or sixty years old, you don't have to put limitations on yourself. It's only whatever you think you can do is what you can do. I don't think that anyone came to Picasso and told him to stop painting because he was too old. You should be able to exercise whatever your dreams are. A lot of guys I know that are my age look at me and say, "God, I wish I could be doing that." And I think, well, if you just give up that high-paying job and give away all your money and get a guitar, you could!

 

Did you feel it was a little unfinished business with the way things ended for the band originally in the late 60s and maybe that "Mass in F Minor" wasn't the appropriate coda that you wanted The Electric Prunes to end with. Did you want to set the record straight with "Artifact" and dispel a lot of the misinformation about the band? 

Well I gained a lot of sympathy for people that are in the public eye when they read things in the tabloids that are not true. You're the person that did it, so you know. As I said, I started reading some of the things on the Internet that said we didn't play our instruments and so on and I said, "Whoa, man! Hold on. I went through a lot of pain and suffering for this. What do you mean I didn't play my instruments?" I guess if you ask me, honestly, yes, it was about setting the record straight and I think between us too. Between all of us to let us know, that we did come into this with an idea and just because it got into a money argument and confusion thing with management and everything, it didn't mean that the idea wasn't a good idea to start with and that we weren't trying to be representative and honest about it. How many times do you get to come back and take that tee shot again? Rarely. You don't get many mulligans! And for us it was a chance to make our own record. We don't have to talk to anybody, don't have to talk with the company, don't have to do anything but make our own record. What a great time we live in.

 

Yes, you don't need a big, expensive studio or record companies anymore. CD's are affordable to make for independents and so it really is good for music wouldn't you say?

I think it's wonderful for music. Personally, we recorded everything analog. I'm just an analog fan. I like digital, it's fine, but it's not good for us. I think it's wonderful that people are trading around all these CDs that have little snippets of this and that. People say, "Well, aren't you worried that somebody's going to take your thing?" I don't care about that. I'd be much happier to know that people are listening to music and enjoying it. I think that it can only make things better if there are more things said and more things examined.

 

That brings up the eternal Napster / music file swapping debate, which isn't raging as it once was but many people felt it was the record companies who were more upset, not really because the artists may not have been getting paid but more so because it was affecting their bottom line.

Exactly. I mean, Metallica is going to worry because they're selling ten million records. The Electric Prunes, I mean, what are you going to do, sue me for fifty records, who cares?! I think it is the bigger companies. I was kind of taken by watching Roger McGuinn in the Senate hearings about Napster when he said that he never got paid anything for The Byrds records. Well, nothing's changed. Everything's still the same, what are you complaining about, Roger?! If they want to put something on Napster and let everybody share it, I'm a songwriter so I wish I could get paid something for it or they could work out some sort of arrangement, but bottom line is if some guy in Yugoslavia wants to listen to my record, please do.

 

visit James Lowe on the web @
www.electricprunes.net

 


 

 


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